You may as well have already heard about business marketing before, but due to its popularity, it’s even more important that you know this concept. After all, there is something so much more powerful than having a big word association with a company’s name. But what about their real value? How does their actual value for your business compare to the value businesses offer? What does it mean to have a customer? Does it really matter if a company has a good reputation or not? What if you don’t know whether the company you’re buying from is trustworthy, or if they actually follow their own policies? Mostly, this question is going to be answered in the same way that we answered when we were first introduced to business.
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