Search engine optimization is one of those areas where we need to be smart about how we are searching for information. We need to make sure that we’re doing our job and that we’re giving our potential customers the best information possible. We should also make sure that we’re actually doing it. If you’re not using that power you need to give a little more than you think you should.
This is the point of Search Engine Optimization. You need to be doing your job, and you need to know every detail that you don’t like. The more information you have the better your chances of finding the information you care about.